We start our collaboration with a meeting with the business owners and the team:
We ask many questions, brief thoroughly because we value the brand's story, understanding of processes (not just in marketing), the business development direction, and how we can strengthen it in the right direction. Next, we conduct thorough research and interviews. We capture insights from the competitive landscape, conduct in-depth interviews with the target audience. Based on the data obtained, we develop a specific strategic marketing plan that includes the marketing foundation from brand positioning, SWOT analysis, insights about the target audience, to marketing budgeting, implementation steps, timelines, and more.